Grand Geneva Resort & Spa offers a variety of lodging options for a unique getaway.
Stay the night Sunday-Thursday and enjoy two FREE rounds of golf.
Learn More Learn MoreCelebrate the vibrant flavors of fall at our Rombauer Wine Dinner on Saturday, October 26.
Learn More Learn MoreJoin our December 19 Sound Healing event, where we'll guide you through a meditative experience designed to align your mind, body and spirit.
Get Details Get DetailsComing Spring of 2026: A 10-hole course, new driving range, centralized clubhouse and casual vibe.
LEARN MORE LEARN MOREJoin us for an unforgettable Thanksgiving Feast on Thursday, November 28.
Get Details Get DetailsExplore the pages of history with our 30-year historical timeline. From humble beginnings to remarkable milestones, this narrative unfolds the rich tapestry of our legacy. Each year tells a story, weaving together the threads of our past to illuminate the path that has led us to where we stand today. Discover the pivotal moments, innovations and triumphs that span three remarkable decades—a testament to our unwavering commitment to progress and excellence.
Established in 1968 as the Lake Geneva Playboy Club Hotel, the resort showcased opulent design inspired by Frank Lloyd Wright, boasting distinctive features such as an indoor swimming pool. Following its transformation into the Americana Hotel from 1982 to 1993, the property found new life under the ownership of the Milwaukee-based Marcus Corporation. In 1993, Marcus Hotels acquired the site, breathing new vitality into the location and rebranding it as the Grand Geneva Resort & Spa. Since then, it has evolved into a premier year-round vacation destination, maintaining its rich history while continually elevating the guest experience.
Under Marcus's direction, the complex underwent a transformation into a state-of-the-art facility. Major interior reconfigurations included relocating the registration desk, shifting the indoor pool and creating a lobby lounge and living room space. Restaurants and lounges were also enhanced. The year marked the inaugural Christmas in the Country Celebration, adorned with one million lights.
The Briar Patch, revamped by golf architect Bob Cupp, was renamed The Highlands in 1997. Simultaneously, the former recording studio became an engineering office, and the air strip was recertified and reopened.
New recreation emerged in 2001 with the addition of Timber Ridge Lodge & Waterpark—a 50,000 sq. ft indoor/outdoor waterpark.
The Geneva ChopHouse, a steak and seafood restaurant, opened in 2005. This iconic establishment traces its roots to the acclaimed Milwaukee ChopHouse, which first graced the culinary scene in 2002 at the Hilton Milwaukee City Center, before expanding its legacy to Lake Geneva. Also in 2005, Grand Geneva expanded convention space to 62,000 square feet indoors, adding an 8,000 sq ft ballroom. The center of the building now complemented the convention space.
Major upgrades in 2009 included an expanded outdoor pool deck, featuring arching fountains, a dining area and a California-style fire pit, Embers Terrace. Guestrooms underwent a complete remodel, featuring Seura television mirrors, gas fireplaces, LCD flat-screen televisions, wet bars with granite countertops and enhanced bathrooms.
Catering to animal lovers, the pet-friendly resort introduced the Pet Club in 2011.
Grand Geneva earned recognition in 2013 as one of the top 10 golf resorts in the northern United States by Conde Nast Traveler. The same year, The Geneva Club opened—an elevated space with a home library ambiance, offering breakfast, midday snacks, and evening Happy Hour.
The Mountain Top Ski and Adventure Center diversified its offerings in 2015, introducing summer and fall programming with mountain bike rentals, hiking trails, archery, disc golf, sand volleyball courts, and more.
Twenty-nine luxury villas, ranging from studios to three bedrooms, opened in 2017 to meet guests' demands for more space and added conveniences.
Grand Geneva harvested over 100lbs of honey from the new on-site beehives. This sweet surprise is featured in various offerings throughout the resort and restaurants and is available for purchase in Grand Central.
Spring 2021 marked the completion of a public area renovation, reinventing the resort's lobby and lobby lounge. Additionally, The Landing, a 60-seat outdoor dining venue, was launched.
In 2023, Grand Geneva's guest room count increased to 358, featuring newly transformed rooms with a warm contemporary design.
Also in 2023, Moose Mountain Falls revamped a section of the indoor waterpark, introducing a new aquatic area with multi-level play structures, slides and an expanded swimming area.
Moose & Maple, formerly Smokey's BBQ House, opened in 2024—a family-friendly dining concept redesigned to match the resort's Northwoods scenery.
A complete renovation of Grand Geneva's 62,000 square feet of meeting space took place in 2024, solidifying its reputation as a world-class destination for various events. The upgraded facilities boasted modern furnishings, flexible open layouts and updated technology capabilities.